Résumé words · Building and making
Another word for “Launched”
What it is trying to claim: That something went public on a date.
Why it underperforms
Strong, concrete, and routinely stopped one clause too early. A launch is a starting line, so the bullet that ends there is reporting that a thing began. Readers who have shipped anything know the interesting question is what happened in the eight weeks afterwards, and a résumé that never answers it invites the suspicion that the answer is nothing.
Stronger than "Launched"
Not ranked. Each is right for one situation, and the situation is the column that matters.
| Word | Use it when |
|---|---|
| Shipped | Software reaching users, less ceremonial. |
| Opened | A location, market or channel. |
| Released | A versioned artifact. |
| Started | A program or practice rather than a product. |
| Relaunched | It existed, failed, and you brought it back. |
A real bullet, fixed
Before
Launched a new mobile app for the company.
After
Launched the iOS app in March and took it to 12,000 monthly actives by September, with the 30-day retention holding at 41%.
The retention figure is the one that separates a launch from an achievement, and it is the one people leave out.
When “Launched” is the right word
Widely, when you follow it with what the launch produced. It is also the right word for genuinely public go-lives where the date itself mattered.
Common questions
- What can I say instead of "Launched" on a résumé?
- Shipped, Opened, Released, Started. Pick the one that matches what you actually did, then follow it with a number. The retention figure is the one that separates a launch from an achievement, and it is the one people leave out.
- Is "Launched" bad on a résumé?
- Strong, concrete, and routinely stopped one clause too early. A launch is a starting line, so the bullet that ends there is reporting that a thing began. Readers who have shipped anything know the interesting question is what happened in the eight weeks afterwards, and a résumé that never answers it invites the suspicion that the answer is nothing.
- When is it fine to use "Launched"?
- Widely, when you follow it with what the launch produced. It is also the right word for genuinely public go-lives where the date itself mattered.
Fix these next
- ShippedThat something you built reached real users.
- BuiltThat you constructed something from parts.
- CreatedThat something new exists because of you.
- DeliveredThat something finished and arrived.
- Rolled outThat something reached an organization, in stages.
All 125 words are on the résumé words index. For the verbs grouped by what they claim, read résumé power verbs.
After the résumé
Fixing the words is the easy half. The applying is the slow half.
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