Résumé words · Results and numbers

Another word for “Drove

What it is trying to claim: That something moved because you supplied the force.


Why it underperforms

It is a causation claim wearing a metaphor, and metaphors are where unearned credit hides. Numbers move for many reasons, so "drove a 40% increase" invites the question of what else was happening that quarter, and a reader who has run a team knows to ask it. The word is also badly overused in commercial writing, to the point where it registers as register rather than description.

Stronger than "Drove"

Not ranked. Each is right for one situation, and the situation is the column that matters.

WordUse it when
GrewSustained increase over time, less forceful and more checkable.
LedThe claim is about people rather than a number.
LaunchedThe cause was a thing you started.
WonIt was competitive and you can name what you took.
RebuiltName the mechanism instead of the momentum.

A real bullet, fixed

Before

Drove a 40% increase in qualified pipeline.


After

Rebuilt lead scoring around two behaviors that actually predicted close, which took qualified pipeline from about 60 to 85 opportunities a month while total lead volume stayed flat.

Holding volume flat is what rules out the obvious alternative explanation, which is the question "drove" always invites.

When “Drove” is the right word

When the thing genuinely would not have moved without you, and you can say what you did rather than only what resulted. The mechanism is what makes the causation believable.


Common questions

What can I say instead of "Drove" on a résumé?
Grew, Led, Launched, Won. Pick the one that matches what you actually did, then follow it with a number. Holding volume flat is what rules out the obvious alternative explanation, which is the question "drove" always invites.
Is "Drove" bad on a résumé?
It is a causation claim wearing a metaphor, and metaphors are where unearned credit hides. Numbers move for many reasons, so "drove a 40% increase" invites the question of what else was happening that quarter, and a reader who has run a team knows to ask it. The word is also badly overused in commercial writing, to the point where it registers as register rather than description.
When is it fine to use "Drove"?
When the thing genuinely would not have moved without you, and you can say what you did rather than only what resulted. The mechanism is what makes the causation believable.

Fix these next

All 125 words are on the résumé words index. For the verbs grouped by what they claim, read résumé power verbs.

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