Senior Product Manager, Ads Targeting & Audience Activation

What this role involves

Roku is seeking a Senior Product Manager for its Ads Targeting and Audience Activation team. The role involves owning the audience product surface, including segment creation, curation, lifecycle, and activation. The position requires driving strategy for audience availability across direct, self-serve, and programmatic buying paths.

Skills this posting asks for

• audience targeting
• audience activation
• ad targeting
• programmatic advertising
• data science
• product management
• identity resolution
• behavioral targeting
• contextual targeting
• lookalike modeling
• propensity modeling
• audience segmentation
• audience curation
• audience lifecycle
• audience discoverability
• self-serve platforms
• direct sales
• partnerships

Requirements

• Level: senior

From the employer’s posting

Teamwork makes the stream work.   Roku is changing how the world watches TV Roku is th…